PROGRAMME

Sales Leadership Lab: Real Tools. Real Growth.

Lead predictable growth in under four hours a month.
R 8 500 PP PM · Kick-Off 1  Oct  2025 · 8 Seats Left · Virtual · Cancel Any Time

The Proven System to Transform Sales Managers into Strategic Sales Leaders

Being a top seller never taught you how to:

Coach a full pipeline instead of chasing single deals.
Forecast with confidence when the board is breathing down your neck.
Grow people as fast as you’re expected to grow revenue.

Don't throw your managers into one of business’s toughest jobs without proper leadership training.

Write your awesome label here.

Why Sales Leaders Choose This Lab

Built by Practitioners, Not Theorists
Shelley Walters brings deep expertise from decades of sales leadership across Africa and globally. These are real-world frameworks used in high-stakes environments.

Designed for Impact, Not Theory
Every module includes actionable insights, assessments, and repeatable tools you can implement with your team immediately.
Results that Stick
The Sales Counsel has helped thousands of managers drive better forecasts, healthier pipelines, and higher-performing teams.

Your Guide: Shelley Walters

With over two decades in frontline sales leadership, Shelley Walters is renowned for turning chaos into clarity for thousands of managers across Africa and beyond. As the Founder of The Sales Counsel and creator of Africa’s first Remote Selling School, Shelley is a PSASA Educator Hall of Fame inductee, award-winning keynote speaker, and a true sales evangelist. Her battle-tested 4C Leadership Framework (Coach · Check · Coordinate · Connect) has been honed in high-stakes environments, equipping leaders to guide their teams with confidence and precision.

Having trained over 20,000 delegates across five continents, Shelley brings a wealth of expertise and a proven track record to empower you in the Sales Lab.

 How the Lab Works

Apply Now
Pay month‑to‑month, zero long‑term contract
Join the Masterclass
Join a 60 min live, monthly masterclass (recordings available)
Put it to Work
With field challenges, group coaching, and peer support
Total Monthly Time
< 5 hours. Massive impact, minimal disruption.

The Complete Sales Leadership System

Gain real-world skills and repeatable frameworks to lead with clarity, coach with impact, and drive measurable business outcomes. Here’s how each course stacks up:
Clarity & Confidence in Your Role
Understand what it truly means to be a sales leader—not just a high performer—and learn how to lead through others with a clear roadmap.
Strategic Qualification & Forecasting
Eliminate pipeline clutter. Focus on winnable deals. Build reliable forecasts using structured, data-driven qualification tools.
Pipeline & Coaching Mastery
Run high-impact pipeline reviews, spot risks early, and embed coaching frameworks that develop a resilient, results-driven team.
Leadership Through Questions
Use Socratic questioning to deepen accountability, enhance performance, and create a culture of self-directed growth.

Programme Outline

Six Laser-Focused Modules

Sales Leadership – The Role

Shift from star seller to star leader using the 4 C Framework

Advanced Deal Qualification

Keep only winnable deals; build bullet proof forecasts

Advanced Pipeline Management

Spot risk early; move deals faster

Sales Forecasting

Turn data into rock solid predictions your CFO trusts

Advanced Socratic Questioning

Coach reps to self diagnose and own their numbers

Sales Manager as a Coach

Create a culture of accountability and continual growth

What Success Looks Like

✓ Reliable Forecasts

✓ Healthy Pipelines

✓ Self-Sufficient Reps

✓ Leadership Reputation that Opens Doors

Stay as many months as you find value - leave any time

Only 8 seats remain. Apply before 31 Aug 2025 and receive a 30 minute 1 on 1 coaching call with Shelley.

Teams of three or more save R 1  000 per seat.
“After taking this course, my entire sales approach shifted. I’ve closed more deals by focusing on the prospect’s needs first. The consultative selling techniques I learned here have transformed how I engage with clients.”
John S., Sales Manager
“Shelley’s energy is contagious! She inspires while providing actionable strategies that make a real difference.” 
Anja Petrovski, Chief People Officer, AL Nabooda Automobiles LLC
"Shelley is a sales BEAST. So privileged to have her speak at our conference!"
Hermien

Frequently Asked Questions

Ready to Lead and Not Just Manage?

R 8 500 PP PM · Kick-Off 1  Oct  2025 · 8 Seats Left · Virtual · Cancel Any Time