PROGRAMME

Sales Leadership Growth Lab: Real Tools. Real Impact.

From uncertainty to predictable sales growth - in just four hours a month.
R 11 109 (~$497) PP PM · Launch: R8 887 PP PM (Excluding VAT) (20% launch saving; billed monthly in advance)
Cut-off date 20 Oct · Kick-off date 22 Oct · 8 seats left · Virtual
Stay as long as it works for you - cancel any time after 3 months

The Proven System for High-Performing Sales Managers

You're already good! Let's make your results predictable.

In the Sales Leadership Growth Lab you will:

  • Build a healthy, sustainable pipeline with simple weekly rhythms your team actually follows.
  • Increase forecast accuracy you can defend in the boardroom (goodbye end-of-month surprises).
  • Coach like a pro using world-class frameworks that turn activity into momentum.
  • Align with Marketing through a practical SLA so qualified leads become qualified opportunities.
  • Operationalise sales (process + CRM + tech stack) to cut noise and free up selling time.
  • Lead with confidence using clear stage criteria, clean data, and a team that knows what “good” looks like.


The mandate is growth. The pressure is real. The board expects predictable, sustainable growth. Your role is one of the most scrutinised and measured in the business, and some days it can feel like you’re carrying it alone.

Sales Leadership Growth Lab Gives You the Edge and the Allies

A practical operating system, a cohort of peer managers, and expert guidance so you can deliver results with less noise
Predictable Pipeline
We will help you unlock your inner potential so you can excel in your professional field.
Forecasts You Can Defend
Simple weekly rhythms your team actually follows.
World-Class Coaching
 Clean stage criteria, credible numbers, fewer “end-of-month surprises.
Sales–Marketing in Lockstep
A working SLA that converts qualified leads into qualified opportunities.
A Trusted Community
Sound counsel, quick answers, and managers who “get it.”

If you’re a sales manager, this might feel familiar… 

Drowning in meetings, email, and escalations—no time to coach. 
Unreliable forecasts and last-minute surprises. 
Messy pipelines with stalled deals and weak next steps. 
Marketing and Sales not aligned; activity up, impact down. 

The cost of doing nothing? 

Missed targets, rising costs, rep churn, and lost confidence from the exec team

  • The Growth Lab Promise
    A practical, cohort-based system that equips managers to lead through process, coaching, and data so the team sells more, with less chaos. 
  • I’ve closed more deals!
    “After taking this course, my entire sales approach shifted. I’ve closed more deals by focusing on the prospect’s needs first. The consultative selling techniques I learned here have transformed how I engage with clients.” John S., Sales Manager, South Africa
What you’ll achieve in Months 1–3

Foundations that move the needle fast

Clarity of Role
You’ll operate as a sales leader, not a super-rep—owning pipeline health, coaching, and forecast credibility.
Sales Meeting Game Plan
A ready-to-run sales meeting playbook (agenda, cadence, roles, follow-ups) that tightens execution in one week.
Manager Productivity System
An expert-led rhythm that drowns out distractions and protects deep work on revenue-generating tasks (no extra hours required).
Pipeline Analysis Tools
Simple diagnostics to spot risk, take remedial action, and keep deals moving.
Forecast Uplift
Cleaner stage criteria, better next steps, and more accurate forecasts you can defend in the boardroom.
Months 4–6

Scale, alignment and operational excellence

Advanced Deal & Pipeline
Higher-quality opportunities, velocity up, stall points down.
Demand Generation (Managers)
The Sales–Marketing handshake (SLA basics) to convert qualified leads into qualified opportunities.
Forecasting Mastery
Tighter assumptions, consistent review rhythm, variance down.
Operationalising Sales
Process + CRM + tech stack that reduce admin and free up selling time.

Why Sales Leaders Choose This Lab

Built by Practitioners, Not Theorists
Shelley Walters and team bring frontline sales leadership experience across Africa and globally. These are field-tested frameworks, not lecture notes.
Supported by Qualified Coaches
You’re guided by experienced, coach-certified facilitators who know complex B2B. Expect real feedback, role-plays, and help applying it to your deals.
Designed for Impact, Not Theory
Every module ships with plug-and-play tools, practical assessments, and clear next steps you can use with your team immediately.
Light on Time, Heavy on Outcomes
About 90 minutes per week. Focused live labs + bite-size implementation tasks—so you develop managers without derailing the day job.
Results That Stick
Over ten years we’ve helped managers build healthier pipelines, improve forecast accuracy, and lead higher-performing teams—consistently.

One Topic. One Deep Dive. Each Month.
We tackle a single high-leverage theme per month (e.g., pipeline reviews, forecasting) so managers learn, implement, and embed before moving on.
Community & Cohort
Join a curated peer group of sales managers. Get sound counsel, fast answers, and a trusted network that keeps momentum between sessions.

Meet Your Guide: Shelley Walters

With more than 20 years in frontline sales leadership, Shelley Walters has a reputation for transforming complexity into clarity. She has equipped thousands of managers across Africa and worldwide to lead with confidence.

As founder of The Sales Council and creator of Africa’s first remote selling school, Shelley is a PSASA Educator Hall of Fame inductee, an award-winning keynote speaker, and a passionate advocate for elevating sales leadership.

Her battle-tested 4C Framework: Coach, Check, Coordinate, Connect was forged in high-stakes environments and empowers leaders to build stronger teams and deliver predictable growth. Having trained over 20,000 delegates across five continents, Shelley brings a proven track record and a wealth of insight to every session inside the Sales Leadership Growth Lab.
Our team

Meet Your Facilitators

Andrew Grunewald
An award-winning management consultant, executive coach, and author with 15+ years’ experience, Director of NineLeaders, Henley Business School lecturer, and a LinkedIn Top Voice in Executive Coaching.
Anne Gray
A seasoned business strategist and leadership coach with 20+ years’ experience helping service-based and healthcare-adjacent businesses drive digital transformation, operational efficiency, and sustainable growth.
Ruth Stoop
An MBA-qualified sales leader with 15+ years’ experience across SMEs and multinationals, known for her player-coach style and expertise in relationship driven solution selling.

Why the Lab Works

Apply with Ease
Enrol on a simple monthly plan. 
Join Live Masterclasses
Take part in focused 60-minute sessions each month (all recorded so no one falls behind).
Get Manager-Level Playbooks
Receive templates, frameworks, and operating rhythms built for sales leaders.
Put Skills into Practice
Reinforce learning with field challenges, peer coaching, and guided implementation.
See Results Fast
Achieve measurable impact in under 4 hours a month: cleaner pipelines, credible forecasts, stronger teams.
Grow with a Peer Cohort
Learn alongside other B2B sales managers, sharing challenges and wins in a supportive environment.

Programme Outline

Twelve Laser-Focused Modules

Overview

Here is what we will cover in this course:

The Role of the Sales Manager

Productivity for Sales Managers

Advanced Deal Qualification

Advanced Pipeline Management

Forecasting for Sales Managers 

Advanced Socratic Questioning for Sales Managers

Sales Manager as a Coach

Conflict Resolution and Performance Management

Recruitment and Compensation

Demand Generation

Manager to Leader

Operationilising Sales for Sales Managers

Write your awesome label here.

Bonuses when you enrol now

  • Launch Saving of 20%
  • Lock in R8,887 p/m (list R11,109) - No long-term contract; simple month-to-month with a 3-month commitment.
  • Access to Subject-Matter Experts
  • Learn from Practitioners, not theorists. Live labs, practical toolkits, and coaching you can apply to real deals immediately.
  • Full Access to Our Sales Book Club
  • Growth Mindset Micro-Course access for your entire sales force (valued at R4 997 per person) to reinforce the habits you install.
Kick-Off 22 October  •  Cut-Off 20 October • Only 8 Seats Left

Remove for Repetition? The Complete Sales Leadership System

Gain real-world skills and repeatable frameworks to lead with clarity, coach with impact, and drive measurable business outcomes. Here’s what the Lab delivers:
Clarity & Confidence in Your Role
Understand what it truly means to be a sales leader, not just a top performer, and learn how to deliver results through others with a clear roadmap.
Strategic Qualification & Forecasting
Eliminate pipeline clutter, focus on winnable deals, and build reliable forecasts using structured, data-driven qualification tools.
Pipeline & Coaching Mastery
Run high-impact pipeline reviews, spot risks early, and apply coaching frameworks that develop a resilient, results-driven team.
Leadership Through Questions
Harness Socratic questioning to deepen accountability, enhance performance, and foster a culture of self-directed growth.

Your Learning Journey: From Insight to Real-World Impact

What Success Looks Like

  • Reliable Forecasts

  • Healthy pipelines
  • Self-sufficient reps
  • Leadership reputation
  • Consistent revenue
  • Strong retention
  • Faster sales cycles
  • Repeatable growth
  • We can take what we’ve learned and apply it practically to our real deals!
    “I really appreciated how deeply the course went into each topic. For me, if we don’t explore things in depth, it doesn’t make sense. What made it even more valuable was that it wasn’t just theory—we can now take what we’ve learned and apply it practically to our real deals.” Ivan Parezanovic, Sumsub MEA
  • Actionable strategies that make a real difference!
    “I was inspired and have learned actionable strategies that make a real difference.” Anja Petrovski, Chief People Officer, AL Nabooda Automobiles LLC, UAE

Cancel anytime after 3 months!

Only 8 seats remain. Apply before 31  Oct  2025 and receive a 30 minute 1 on 1 chemistry call.

Frequently Asked Questions

Ready to Lead and Not Just Manage? What Are You Waiting For?

Make the call your team will thank you for.

R 8 ,887 PP PM (Excl. VAT) · Kick-Off  22 Oct  2025 · 8 Seats Left · Virtual