PROGRAMME
Sales Leadership Growth Lab: Real Tools. Real Impact.
The Proven System for High-Performing Sales Managers
If you’re a sales manager, this might feel familiar…
Drowning in meetings, email, and escalations—no time to coach.
Unreliable forecasts and last-minute surprises.
Messy pipelines with stalled deals and weak next steps.
Marketing and Sales not aligned; activity up, impact down.
The cost of doing nothing?
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A practical, cohort-based system that equips managers to lead through process, coaching, and data so the team sells more, with less chaos.
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“The Sales Counsel has been a game-changer for our sales enablement strategy and an absolute powerhouse when it comes to turning ideas into action. Their ability to bring structure, strategy, and insight into every aspect of the sales process has been invaluable to both me and my team.” - Sameshan, Metrofile
Foundations that move the needle fast
You’ll operate as a sales leader, not a super-rep—owning pipeline health, coaching, and forecast credibility.
A ready-to-run sales meeting playbook (agenda, cadence, roles, follow-ups) that tightens execution in one week.
An expert-led rhythm that drowns out distractions and protects deep work on revenue-generating tasks (no extra hours required).
Simple diagnostics to spot risk, take remedial action, and keep deals moving.
Cleaner stage criteria, better next steps, and more accurate forecasts you can defend in the boardroom.
Scale, alignment and operational excellence
Advanced Deal & Pipeline
Higher-quality opportunities, velocity up, stall points down.
Higher-quality opportunities, velocity up, stall points down.
Demand Generation (Managers)
The Sales–Marketing handshake (SLA basics) to convert qualified leads into qualified opportunities.
The Sales–Marketing handshake (SLA basics) to convert qualified leads into qualified opportunities.
Forecasting Mastery
Tighter assumptions, consistent review rhythm, variance down.
Tighter assumptions, consistent review rhythm, variance down.
Operationalising Sales
Process + CRM + tech stack that reduce admin and free up selling time.
Process + CRM + tech stack that reduce admin and free up selling time.
Why Sales Leaders Choose This Lab
Shelley Walters and team bring frontline sales leadership experience across Africa and globally. These are field-tested frameworks, not lecture notes.
You’re guided by experienced, coach-certified facilitators who know complex B2B. Expect real feedback, role-plays, and help applying it to your deals.
Every module ships with plug-and-play tools, practical assessments, and clear next steps you can use with your team immediately.
About 90 minutes per week. Focused live labs + bite-size implementation tasks—so you develop managers without derailing the day job.
Over ten years we’ve helped managers build healthier pipelines, improve forecast accuracy, and lead higher-performing teams—consistently.
We tackle a single high-leverage theme per month (e.g., pipeline reviews, forecasting) so managers learn, implement, and embed before moving on.
Join a curated peer group of sales managers. Get sound counsel, fast answers, and a trusted network that keeps momentum between sessions.
Meet Your Guide: Shelley Walters
With more than 20 years in frontline sales leadership, Shelley Walters has a reputation for transforming complexity into clarity. She has equipped thousands of managers across Africa and worldwide to lead with confidence.
As founder of The Sales Counsel and creator of Africa’s first remote selling school, Shelley is a PSASA Educator Hall of Fame inductee, an award-winning keynote speaker, and a passionate advocate for elevating sales leadership.
Her battle-tested 4C Framework: Coach, Check, Coordinate, Connect was forged in high-stakes environments and empowers leaders to build stronger teams and deliver predictable growth. Having trained over 20,000 delegates across five continents, Shelley brings a proven track record and a wealth of insight to every session inside the Sales Leadership Growth Lab.
Our team
Meet Your Facilitators
Andrew Grunewald
An award-winning management consultant, executive coach, and author with 15+ years’ experience, Director of NineLeaders, Henley Business School lecturer, and a LinkedIn Top Voice in Executive Coaching.
Anne Gray
A seasoned business strategist and leadership coach with 20+ years’ experience helping service-based and healthcare-adjacent businesses drive digital transformation, operational efficiency, and sustainable growth.
Ruth Stoop
An MBA-qualified sales leader with 15+ years’ experience across SMEs and multinationals, known for her player-coach style and expertise in relationship driven solution selling.
Why the Lab Works
Programme Outline
Write your awesome label here.
Bonuses when you enrol now
- Launch Saving of 20%
- Lock in R8 887 PP PM (Excl. VAT) (list R11,109) - No long-term contract; simple month-to-month with a 3-month commitment.
- Access to Subject-Matter Experts
- Learn from Practitioners, not theorists. Live labs, practical toolkits, and coaching you can apply to real deals immediately.
- Full Access to Our Sales Book Club
- Growth Mindset Micro-Course access for your entire sales force (valued at R4 997 per person) to reinforce the habits you install.
Your Learning Journey: From Insight to Real-World Impact
What Success Looks Like
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“I really appreciated how deeply the course went into each topic. For me, if we don’t explore things in depth, it doesn’t make sense. What made it even more valuable was that it wasn’t just theory—we can now take what we’ve learned and apply it practically to our real deals.” Ivan Parezanovic, Sumsub MEA
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“I was inspired and have learned actionable strategies that make a real difference.” Anja Petrovski, Chief People Officer, AL Nabooda Automobiles LLC, UAE
Cancel anytime after 3 months!
Frequently Asked Questions
Ready to Lead and Not Just Manage? What Are You Waiting For?
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