Core Principles of Modern Selling

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Course overview
This course gives you a solid grounding in modern sales. Learn how the sales pipeline works, why CRM matters, how to use essential sales tools, and how to align your approach with both marketing and the buyer’s journey. Build the communication and foundational skills you need to start selling with confidence and clarity.
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Meet the instructor

Patrick Jones

Patrick Jones is a content marketing professional since 2002. He has a Masters Degree in Digital Marketing and a Bachelors in Education and has been teaching marketing strategies for over 15 years in Chicago. Patrick enjoys teaching all levels and all ages. He looks forward to sharing his love of building meaningful and effective content with all students to develop their marketing abilities.
Patrick Jones - Course author